General Questions
Use of Previous Online Application System
Oasis: Registration
Oasis: Submitting an Application
Pre-Checks
Processing Times and Fees
Queries Regarding Applications
New Zealand Applications
Political and Election Advertising
Contact Us
General Questions

Do I need to obtain a ClearAds Number?

All television commercials and infomercials and that are broadcast on a commercial free to air network in Australia must be classified before they can be aired. ClearAds provides a classification and review service and issues a ClearAds number when a TVC or infomercial is approved.

How do I submit an advertisement for classification/obtain a ClearAds Number?

Applications should be submitted via our ClearAds Online Application System. For an overview of using the ClearAds Online Application System, you can watch our Instructional Video.

How long does ClearAds approval take?

ClearAds approval is generally provided 2 working days after an application is submitted for a TVC, or 28 working days for an Infomercial. Please ensure all materials are submitted with your application to avoid delays and allow additional time for any TVCs that require a detailed review. If you require a faster turnaround, you can apply for one of our Fast Track services. Find out more information.

How long does a ClearAds Number last?

For most TVCs and Infomercials, a ClearAds Number is valid for a 2-year period, commencing from the date the ClearAds Number is issued.

ClearAds Numbers issued for Government or Statutory Authorities/Agencies expire three months after initial classification. The ClearAds Number can be extended on request for a further three month period up to the full 2 years, where no change has been made to the commercial.

When a ClearAds Number has expired after 2 years, commercials should be submitted to ClearAds as new applications. A new key number will need to be created.

What is a key number?

A key number is like a serial number for each advertisement which allows both ClearAds and the networks to identify a n advertisement. ClearAds numbers are assigned to the key number provided. A key number can be up to 13 alphanumeric characters, and should not include any spaces or special characters. The key number is provided to ClearAds as part of the Online Application process.

What other services does ClearAds offer?

ClearAds offers a variety of bespoke consulting services and training resources to assist you with the production of your advertisement. Find out more about these services, as well as other ClearAds events.

TGR

What is the TGR service?

The ClearAds TGR services provides an expert review of your ad for compliance with the Therapeutic Goods Advertising Code (TGAC). The service also includes a review for all other advertising requirements relevant to your ad and classification (for TVCs).

Why should I choose ClearAds?

ClearAds are the experts in advertising regulation and compliance, we have a deep understanding of the regulations and codes governing advertising including the (TGAC).

Our experts and systems allow us to provide the best value and accelerate your ad clarence process.

ClearAds are:

  • Experts in reviewing advertisements with a team of highly trained reviewers
  • Competitively priced
  • Well-established and highly reputable
  • A flexible service provider with multiple service levels to respond to advertisers’ timelines

What are the fees?

ClearAds offers competitive prices. Our processes are streamlined and efficient to ensure you receive the best value from our service.

Check out our pricing schedule

How quick will the process be?

ClearAds understands that sometimes you just need it approved! And sometimes you can wait. We have built a pricing schedule which suits your approval timeline.

Choose from our:

  • 1 day priority service
  • 2 days standard service,
  • our 3 hour Red Hot service for your revision applications

It’s as easy as 1,2,3

How have the TGA approval rules changed?

As part of the therapeutic goods advertising reforms that commenced in 2018,

the mandatory requirement for therapeutic goods ads to be approved by a government appointed body will cease. This becomes effective on July 1, 2020

What other changes have happened?

Other changes that took place as part of this review include:

  • higher criminal and civil penalties for non-compliance
  • a more prescriptive Therapeutic Goods Advertising Code
  • the Therapeutic Goods Administration appointed as the sole complaints handling body
  • the establishment of the Therapeutic Goods Consultative Committee (TGACC) of which Free TV/ClearAds is a member

What is the TGAC?

This is the Therapeutic Goods Advertising Code. All ads for therapeutic goods directed to consumers must comply with the TGAC. A copy of the TGAC is available here

What is a Therapeutic Good?

Therapeutic goods are broadly defined as products for use in humans in connection with:

  • preventing, diagnosing, curing or alleviating a disease, ailment, defect or injury
  • influencing inhibiting or modifying a physiological process
  • testing the susceptibility of persons to a disease or ailment
  • influencing, controlling or preventing conception
  • testing for pregnancy

Examples of therapeutic goods includes medicines or medical devices we use in our daily lives when we:

  • apply a bandage
  • relieve a headache with items from the supermarket
  • take vitamin tablets
  • receive an injection
  • undertake a prescribed course of treatment to manage a serious illness.

Who should use the TGR service?

The TGR service is available to all advertisers, media agencies and publishers involved in advertising therapeutic goods.

The TGR service will help you ensure your ad complies with the regulatory requirements for advertising therapeutic goods. Noncompliant advertising can risk large fines and sanctions for advertisers, media agencies and publishers.

Is the TGR service available to anyone?

Yes. Whether you’re a product owner, agency or producer of ads, the TGR service is available to assist you.

Does the TGR service cover all types of advertising?

You can submit your multimedia campaigns for our review. We can review radio, print, digital, social media ads and of course TVCs.

Does the use of the TGR service protect me from any legal action taken against my ad by the TGA?

Use of our TGR service will not extinguish liability but it will be taken into account by the TGA when determining appropriate penalties and sanctions.

Are there any changes to advertising medical devices?

Ads for medical devices were not required to be pre-approved. ClearAds has always provided a review and clearance service for devices.

Our new TGR service builds on our existing expertise and many years of experience in the area of Therapeutic Goods advertising compliance and review. The TGR service is performed by a highly trained team who already provide review for therapeutic devices.

The TGAC is an evolving document and the ClearAds team are always on top of amendments and legislative changes to therapeutic goods advertising requirements.

What advertising does this effect?

Previously the old rules for mandatory pre-approval applied only to specified media including mainstream media, such as magazines and newspapers, broadcast media, such as television and radio, cinema and displays including posters in shopping malls, on public transport and on billboards.

The new rules and obligations apply across the board to all forms of media, including TV, digital, radio, print and social media advertising.

It is important to note all advertising on all media must comply with the TGA Code.

What advertising media must comply with the therapeutic goods advertising requirements?

All advertising directed to consumers must comply with therapeutic goods advertising requirements. This includes advertising on television, radio, cinema, displays in-store, posters, outdoor signage, public transport, on websites and social media sites.

What if I've already recieved mandatory approval prior to the 1 July date? What happens to my existing campaigns?

If you’ve received mandatory approval for a campaign prior to 1 July, it will still be valid for 2 years from the approval date.

Are there penalties of non-compliance with TGA if I don't comply?

If you’ve received mandatory approval for a campaign prior to 1 July, it will still be valid for 2 years from the approval date.

Can I send my ads straight through to ClearAds?

Yes. The ClearAds TGR service can provide a full compliance review and classification. You can submit a pre-check if your campaign is a concept, script, storyboard or offline edit. We can provide helpful information on what you should take into consideration to comply when creating your advertisement. You can also send your final ad us directly for a full review and classification.

How do I submit my application for the TGR service?

Simply go to oasis.clearads.com.au and log into your account, and select the service you require, whether it is Pre-check or Final Classification. You will then see in the drop-down menu, our new Therapeutic Goods Advertising Service option. If you don’t have an account with us, simply register your name/agency by clicking ‘Register’. You will then be prompted to fill in some details, read and accept our Terms and Conditions and then you are good to go.

Can I submit multiple key numbers for review?

Yes you can! You will be able to submit multiple key numbers on the one application. We would ask that you ensure that each script and mpeg is marked with the key number which corresponds with the script.

I want to submit multiple keys on the same application; however some are more urgent than others, what date should I select?

In order to ensure that we prioritise urgent applications, so they are processed quickly, we strongly recommend that these are applied for separately. This will allow you to simply select the required Fast Track service, for any key number which requires it.

What if I submit my application after hours?

The review time will commence from 9am the next business day.

If you require our services outside of business hours we have a range of After Hours services available so please contact us to find out more.

My vision is not yet finalised, can I submit an offline and still receive ClearAds number?

We generally require final vision, and will not be able to issue ClearAds number without it. If vision is incomplete, we recommend use of our Precheck Service.

How can I check the status of my application?

Log into OASIS and go to the ‘My Jobs’ dashboard. You will then be able to see all the requirements that had been posted on your application, as well as which ones are satisfied, or which still require response. The filters on the left will also indicate what stage an application is at.

Can I have my key numbers that are on one application approved separately?

Yes you can! Provided that the requirements have been satisfied on those key numbers, we can approve them separately, rather than the entire application, you can meet your deadlines.

Can I use my pre-check discount for multiple applications?

This is dependent on how many key numbers have been pre-checked. Each key number on the pre-check has to correspond with a key number on the final application. For example, if you have pre-checked 2 key numbers, you can only use this discount for 2 key numbers on final application.

How do I submit an ad that is not for television?

Simply select the ‘pre-check’ service in Oasis (our online application system) and upload your ad with the required documents/information as specified in the application.

Will I receive a ClearAds number if my ad is not for television?

If your ad is for radio, print, social media or any other ad not for television, you will receive a ClearAds job reference number as the unique identifier for your application.

Do I need a Key Number for my ad?

All ads require a key number, this is created by you and is unique to your ad. It ensures all ads created are identifiable and no 2 key numbers can be the same.

If you do need to reuse a key number, please let us know and we can arrange to purge an existing key number.

What documents do I need to upload with my TGR application?

  • Vision file
  • A copy of the script
  • A copy of the ARTG certificate
  • A copy of the regulatory documentation, for example, the label for the goods showing health warnings and directions for use where applicable
  • Supporting documentation for claims and testimonials where applicable

What is a vision script?

A vision script is a document that matches what is included in the TVC exactly. It describes the vision/action in detail, all voiceover, sound bytes and lyrics and any supers and disclaimers that may appear on-screen.

What is an ARTG certificate?

The Australian Register of Therapeutic Goods (ARTG) is a register of therapeutic goods that can be lawfully supplied in Australia. An ARTG certificate is a documented record of contents and classification details of therapeutic goods.

What do I need to provide if I have testimonials in my TVC?

A testimonial is a statement about a therapeutic good made by a person who claims to have used that good or to have used it while caring for someone.

You will need to provide a document signed by a person in the organisation with the relevant authority confirming that:

  • They have verified the testimonial maker’s identity.
  • The testimonial maker has used the goods for their intended purpose.
  • The testimonial maker is not:
  1. engaged with the production, marketing or supply of the advertised therapeutic goods (‘relevant person’);
  2. an immediate family of a ‘relevant person’;
  3. an employee or contractor of a government, government authority, hospital or health care facility;
  4. a current or former health practitioner, health professional or medical research;
  5. someone who has or will receive valuable consideration for their testimonial

What are the fees for the TGA service?

The fees for the TGR service depends on the type of service you require. All fees can be found here

What if I need more information on ClearAds' TGA Service?

Take a look at our webinar Things You Need To Know About Therapeutic Goods Advertising
We can also provide bespoke training. Contact us at hello@clearads.com.au

Oasis: Registration

How do I register for the ClearAds Online Application System?

You can register your agency and/or as an individual user here. After clicking ‘Register’, you will be prompted to fill in some details, read and accept our Terms and Conditions and then you’re ready to go.

I haven't received an activation email and cannot login – what should I do?

Please contact us at hello@clearads.com.au or on (02) 8968 7200.

I have forgotten my password – what should I do?

You can follow the prompts to reset your password via the “Forgotten Password” link on OASIS login page.

What should I do if I am a freelancer that works with several different agencies?

OASIS provides you with the ability to copy in your client to receive email notifications relating to a specific application, and the ability to select a payment option which is specific to that agency.

Can an agency have multiple people registered?

You can register as many people from your agency as required.

Can my colleagues/clients receive updates on a job application?

Yes, OASIS allows you to include as many colleagues as required to receive correspondence by adding their email. You will be able to do this at Step 2 of the application process

Who can I contact if I have issues with the registration process?

Please contact us at hello@clearads.com.au or on (02) 8968 7200.

Oasis: Submitting an Application

I want to submit multiple key numbers on one application, however some are more urgent than others, what do I do?

In order to ensure that urgent applications are processed quickly, we strongly recommend that these are applied for separately. This will allow you to select one of our Fast Track Service for any key numbers which require it.

What does the 'Required By' date mean?

This is the date on which you require a ClearAds Number. We recommend allowing sufficient time between your ‘Required By’ and ‘On Air’ dates to allow for any amendments or substantiation requests. Information on our Pre-Check service, which can assist you with meeting deadlines, is available here.

Our advertisement isn't finalised, does ClearAds need to see the final advertisement?

We generally require the final vision. Whilst we may be able to provide comments on an offline, we will not be able to issue a ClearAds number without the final vision. If vision is incomplete, we recommend use of our Pre-Check service.

Are there any specific requirements when uploading scripts?

Each script should be clearly marked with the key number. If an application has multiple key numbers, the preference is for these scripts to be contained in separate files, with the key number identified in the filename.

Pre-Checks

How do I get feedback on a script prior to production?

Producers are encouraged to discuss the content of a TVC at the concept, script, storyboard or offline stage of production, in order to obtain an indication of the likely classification and information regarding any compliance requirements. You can do this by utilising our Pre-Check service on OASIS.  Whilst ClearAds will be able to provide feedback on your application, a ClearAds number cannot be issued until a TVC is submitted for review in its final form.

What if I require a specific classification for my advertisement?

You can request ClearAds to review the advertisement with a certain classification in mind. Leave a comment on the application which classification you require.

When can I expect to receive feedback in relation to a pre-check?

Our standard service allow 2 working days for ClearAds to provide feedback in relation to a pre-check.

 

ClearAds will provide feedback to your pre-check in 2 working days for our standard service. If you require feedback sooner please select one of our Fast Track services.

I have received feedback on my pre-check application, however the script has now been revised – what should I do?

Given our feedback is specific to a particular script, and to ensure accurate feedback is provided, we request that revised scripts are submitted as a new pre-check application.

I have received feedback on my pre-check application, what are the next steps?

Once you have actioned any feedback received on your pre-check application, you can proceed to submitting the final Advertisement for our review. When you submit your final application, you will be prompted to enter the reference number for the corresponding pre-check. This will allow us to more quickly process your final application.

Do I receive a discount on my final application if I have submitted a discount?

Yes. A 50% discount is applied to your final application. Please see the fees page for more information

Processing Times and Fees

Where can I find the turn around times and fees ?

Information can be found on our Fees page: https://clearads.com.au/information-hub/fees/

How do I know whether my application falls into a "Simple" or "Complex" category?

You can refer to our Advertising Categories list, which is available under Fees.

What is the difference between a National/Metro and Regional fee?

The National/Metro fees apply to television commercials produced for a campaign which is broadcast nationally in a combination of metropolitan and regional markets, e.g. on-air Sydney, Melbourne, Newcastle and Wollongong; OR in metropolitan markets only.

The Regional fees apply to television commercials produced for a campaign which is broadcast solely in regional markets, e.g. on-air solely in Canberra.

Where one or more TVCs in a campaign are aired in a Metro area, the National/Metro fees apply to all versions, even if they are submitted on separate applications.

What if my payment fails?

If we have been unsuccessful in charging your nominated credit card  you will receive an email notifying you of the payment fail. You can make payment via the following way:

 

  1. Go to https://www.payway.com.au/core/MakePaymentView
    2. Enter the Biller Code 187179 and select ‘Make Payment’
    3. Enter your ClearAds Reference Number (this appears on your Order Confirmation as ‘Reference No’)
    4. Fill in your credit card details
    5. Confirm Payment

 

Please also log into your OASIS account and check the credit card details in the Manage Team section are correct for future payments.

Queries Regarding Applications

How can I check the status of an application?

Login to the Online Application System, and go to the ‘My Jobs’ dashboard. The filters on the left will indicate what stage an application is at.

How do I view all applications for an agency?

If your individual registration is connected to a particular agency, then you will be able to view all applications for an agency in the ‘My Jobs’ dashboard on the Online Application System.

Do you have any information available on the relevant rules which might apply to my TVC?

Our Classification Handbook provides a comprehensive overview of the various requirements applicable to TVCs.

You can also utilise our Pre-Check or Consulting services. Contact us for more information.

Keep an eye out for our training videos, and ClearAds hosting events for the industry which cover a range of advertising topics. This information will appear on our website.

I have been asked to provide substantiation for a claim – what does that mean?

There are various laws, codes and rules which govern advertising, including the consumer protection provisions of the Australian Consumer Law, which require advertising to be truthful and not misleading. To facilitate the classification of commercials which contain claims or representations, advertisers may be asked to provide adequate substantiation in support of those claims and representations.

For further information, refer to the Substantiation section of our Handbook.

I have been asked to provide substantiation for a job, however I have previously supplied this information to ClearAds as part of a different application – what should I do?

Where substantiation has previously been provided, you can either re-supply the substantiation OR quote the original key number and/or ClearAds number on your new application. Any reliance on previous substantiation is subject to a review by ClearAds for currency and relevance.

How do I find out what rating/placement code the TVC has received?

The first letter of the ClearAds number is the placement code or TVC rating, e.g. G = G, P= PG. The placement code provides advice to stations regarding placement of the commercial in the appropriate time zone under the requirements of the Commercial Television Industry Code of Practice. For further information on placement codes please refer to the ClearAds Handbook.

My TVC has been classified, but I require a lower rating – what should I do?

If you require a lower TVC rating, please submit a new application, including a reference to the original key number. When submitting applications in the first instance, it is a good idea to indicate on the application what rating is required, so that the TVC can be reviewed on that basis. Please note that amendments may be required to a TVC in order to receive a lower rating.

My client has made a slight revision on their commercial, can I use the same ClearAds number?

You will need a new ClearAds number where a revision has been made to a television commercial. Depending on the extent of the revision, this can be processed either as a Revision or a Minor Revision.

Can I receive an SMS notification once a ClearAds Number has been assigned?

ClearAds is continuing development on the Online Application System, and as part of the next release, will be introducing the ability for SMS notifications to be sent to individuals once a ClearAds number has been assigned.

Once the capability for this feature has been developed, this will be communicated to users.

New Zealand Applications

I want to air a TVC/Infomercial in New Zealand

For approvals in New Zealand, please contact the Commercials Advice Bureau by visiting: www.commercialapprovals.co.nz

Political and Election Advertising

What is Political Matter?

The Broadcasting Services Act 1992 (BSA) defines “political matter” very broadly as “any political matter”. An advertisement dealing with an issue that falls within this broad definition of political matter must comply with the provisions of the BSA. Even when the advertisements are broadcast outside an election period or are not on behalf on a political party, they may still be deemed political matter.

What kinds of advertisements are considered Political Matter?

It is usually advertising by Government, lobby groups and other interest groups that will require consideration under the political matter provisions of the BSA. However, it should be kept in mind that these provisions apply to any ad that contains political matter. Although this would be rare, an ad that is principally about advertising products/services but which contains a political statement would also need to be considered under the political matter provisions.

What is Election Matter?

Election matter is a subset of political matter and applies more specifically during election periods. It includes matters such as those being submitted to the electors at an election or any part of a policy of a candidate or political party.

Does my advertisement require an authorisation tag?

If your advertisement contains political or election matter it must have an authorisation tag.

What are required particulars or authorisation tags?

The required particulars are the authorisation details that must be included at the end of your advertisement. An “authorisation tag” must appear immediately after the main body of the advertisement. It must be separate from the content of the advertisement but included in the overall length. Authorisation tags must be announced and shown in the language used for the rest of the communication

What do I need to include in the authoristion tag?

The content required in an authorisation tag will depend on whether the advertisement has been authorised by a ‘disclosure entity’, an entity that isn’t a disclosure entity, or an individual. A ‘disclosure entity’ is defined in section 321B of the Commonwealth Electoral Act 1918 and generally refers to persons or entities that have a clear and obvious interest in the outcome of elections, such as political parties, associated entities, candidates and Senate groups, and persons that are (or will be) required to provide a return to the Australian Electoral Committee related to political expenditure or gifts over certain thresholds.

What are the visual and audio requirements for authorisation tags?

The longest single line in the authorisation should not extend beyond the standard TV essential width.  An authorisation graphic must be held on screen long enough and be large enough for the average viewer to read its contents. After the voice-over, the essential 0.5 seconds of silence at the end is in addition to this period. For further information please refer to Free TV Operational Practice 29, available at  www.freetv.com.au

ClearAds recommends allowing a minimum of 0.2 seconds per word or 2 seconds minimum duration if less than 10 words for the authorisation graphic.

As a general guide the acceptable speed for the spoken component of the authorisation graphic should be between 180 to 280 words per minute.

What does the ClearAds political advertisement review include?

ClearAds will review your advertisement prior to broadcast for the purposes of classification and protecting broadcasters from liability for publishing defamatory material. ClearAds reserves the right to require substantiation relevant to defamation assessment.

Contact Us

I need to change some details regarding my agency – how should I do this?

Get in touch with us at hello@clearads.com.au or (02) 8968 7200.

Where can I find information about public holiday deadlines etc.?

This information will be placed on our News page.

Who can I contact if I am experiencing issues with the system or if I have any queries?

For any assistance, please contact cad@freetv.com.au or (02) 8969 7200.