AI is a hot topic in marketing and business, presenting a real opportunity to streamline time-intensive tasks, including the preparation of documentation for advertising clearance.
We’ve recently had the privilege of working closely with Toby Barrett, Production Manager and Animation Director at Sportsbet and his team on harnessing AI to refine their clearance materials and streamline their advertising workflows.
As one of Australia’s most active advertisers across television, radio, digital, cinema, and out-of-home channels, Sportsbet submits a high volume of advertising material for review. Understanding the demands this places on their internal teams, we’ve collaborated to refine and optimise the documentation they submit, making the process as efficient as possible while ensuring we have everything we need to conduct thorough reviews, helping to ensure each piece of advertising complies with advertising regulations.
Technology Meets Expertise
New technologies offer tremendous value in preparing submissions, from drafting scripts to organising supporting documentation. These innovations are helping advertisers to work more efficiently, benefitting everyone in the process.
At the same time, advertising in complex categories such as gambling, alcohol, therapeutic goods, and financial services involves complex considerations that require careful evaluation for adherence to Australian advertising codes and legislation.
ClearAds provides thorough reviews of every submission, delivering detailed feedback, guidance, and approval for compliant advertising. For complex applications that require careful consideration of multiple regulatory touchpoints, our comprehensive review process ensures campaigns meet all necessary requirements and can launch with confidence.
Making the Approval Process Work Better for Everyone
We understand that agencies and advertisers need efficiency: campaigns have tight deadlines, and market opportunities can be time sensitive. We know the clearance process can sometimes feel complicated, especially when you’re managing multiple campaigns across different channels. That’s why we’re committed to working collaboratively with our clients to understand their workflows and identify opportunities to streamline the submission process.
Our work with Sportsbet is a great example of this approach. By understanding their workflows and the challenges they face, we’ve been able to work together to streamline how they submit material to us. The result? A more efficient process that still maintains the rigorous standards required for regulatory compliance.
We’re not stopping there. Whether you’re integrating new technologies, managing high volumes of ads across channels, or navigating complex regulations, ClearAds is here to help. We’re enhancing our systems to better support advertisers and agencies embracing innovation and to make your transition from preparation to approval as seamless as possible.
Why Trust Matters in Advertising Clearance
Trust is at the foundation of everything we do. Advertisers and agencies rely on ClearAds to conduct thorough, expert reviews that protect their brands and help ensure their campaigns comply with Australian regulations. Broadcasters, publishers, and platform operators trust that advertising cleared by ClearAds meets industry standards.
That trust is built on our expertise, our thoroughness, and our commitment to providing timely feedback and guidance. Our extensive experience across all major advertising channels—television, radio, digital, social media, cinema, and out-of-home—means we understand the specific requirements and challenges each medium presents. Whether you’re submitting a straightforward campaign or navigating particularly complex regulatory requirements, you can count on ClearAds to conduct a comprehensive review and support you every step of the way.
As the advertising landscape continues to evolve with new technologies and platforms, our commitment remains unchanged: to deliver expert reviews that uphold industry standards while supporting the efficiency and innovation our clients need to succeed.
Let’s Work Together
The advertising world is changing fast, and we’re excited to be part of that evolution. Our team is dedicated to helping advertisers and agencies navigate the complexities of compliance while making the approval process as efficient as possible. We’re here to help you work smarter while maintaining the thorough, expert review your campaigns deserve. Whether you’re managing high volumes of advertising like Sportsbet, working in heavily regulated categories, or just looking for a trusted partner, ClearAds has the expertise and collaborative approach you need.
If your agency or brand is exploring technology integration in your advertising workflows, looking to improve submission efficiency we’d love to hear from you. Contact ClearAds today to discuss how we can streamline your advertising clearance process and support your technology integration and process improvement goals.
Contact us at hello@clearads.com.au or call us on (02) 8968 7200