Understanding Advertising Compliance for Cosmetic Injectables
With rising demand for cosmetic injectables like anti-wrinkle injections and dermal fillers, the regulator is tightening scrutiny of cosmetic injectables promotion in Australia.
In 2024, the regulator took action to remove over 2,000 advertisements and blocked more than 150 websites promoting cosmetic injectables and dermal fillers so if you work in this space, understanding compliance is vital!
What You Can’t Say When Advertising Injectables
Australian law prohibits direct or indirect promotion of prescription-only products. This includes:
- Specific brand names such as Botox.
- Product names (e.g., “wrinkle-reducing injections,” “dermal fillers”).
- Nicknames (e.g., “tox,” “lip flicks,” “baby botox,” “brotox”).
- Hashtags using any service or product names/nicknames.
- Pricing for these treatments cannot be advertised
Who Must Comply with the Advertising Rules?
Beauticians, clinics, nurses, and advertisers promoting prescription cosmetic treatments in Australia must follow these strict advertising regulations.
In addition to the current requirements, new guidelines on the promotion and advertising of cosmetic injectable services will be introduced in September 2025.
How ClearAds Can Help
ClearAds offers expert, multi-platform reviews to help ensure clinics comply with relevant Australian advertising codes and rules. Our extensive experience with the Therapeutic Goods Advertising Code (TGAC) and multichannel review service can help you avoid common pitfalls.
The regulator has also indicated they will consider the use of a review service like ClearAds, should an ad be found in breach: engaging us is seen as an indicator of your willingness to comply with regulations, potentially reducing any penalties.
Benefits of Partnering with ClearAds
- Reduce your risk of fines and penalties
- Get clear, tailored feedback on your ads, website, social media content, and print materials
- Show your intent to comply by using a recognised ad review service
- Stay informed about upcoming changes
Get Expert Help with Your Cosmetic Advertising Today
If you’re not sure whether your advertising, social media content, leaflets and websites meet requirements then get in touch today. Our friendly team are experts in navigating the rules and regulations around communicating cosmetic injectables and beauty treatments to help you stay clear and compliant.
